This blog post is focusing on the beauty vlogger, Nikita Dragun. Nikita posts make up tutorials on YouTube every week, along with other videos such as day to day life, and travel.
Nikita Dragun is from Virginia and only 21 years old and already has a huge following on social media from thousands of fans. She has also managed to expand her popularity to other social media sites such as Twitter and Instagram where she has over 1.2 million followers! As well as becoming a YouTube sensation, Nikita is also juggling University where is working towards getting her degree.
Nikita started her YouTube career in 2013 and has since gained a total of 584,067 subscribers to her channel. There is a total of 51 videos from Nikita available to view on YouTube.
Nikita is transgender and has often documented her transition on her YouTube channel. Sharing her experience has made her very popular with vloggers and YouTube viewers, those who have an interest in beauty and those who respect and value her experience and views.
She is also good friends with Jeffree star and Manny MUA (both featured in a previous blog). Nikita can often be found featured in the two boy’s vlogs on their own channels, and the two of them on hers. She first seemed to find a bit of YouTube fame after Jeffree Star included her in one of his make-up videos, since then she has featured in several of his ad campaigns and her fan base continues to grow every day. Nikita promotes herself through different forms of social media websites, such as twitter Instagram and snapchat, so her fans can keep up with her every-day life and she can continue to grow her name and her brand across the internet.
Around two months ago, the cosmetics company ‘Benefit’ gathered together some of the most famous beauty influencers and invited them to fly out to Necker Island for a week of make-up testing, relaxation and bonding, and Nikita Dragun was one of the selected beauty enthusiasts! She spent the week on the island with some of the biggest names in the beauty world, such as; Nikkietutorials, Jeffree Star, Manny MUA, Kim Thai, Laura Lee and Charles James. I had extreme fomo watching the holiday on all of their snapchat stories!
Nikita is still new on the scene in the beauty world, but give her another year and I think she’ll be up there with some of the most famous beauty vloggers.