Famous Vloggers

Hello,
My name is Katie Milne and I am a student at North East Scotland College, studying for my HND in Advertising and Public Relations. I have decided to write a blog as part of this course and I will be focusing on vloggers. Blogging/Vlogging is now one of the most popular tools used by companies to get their brand known to the public. The idea is to send their products to these bloggers/vloggers in the hope that they will try their products and then give the brand a good review. Of course, not all of the reviews are good, but that is a risk many companies are willing to take.
 The purpose of this blog is to look into the lives of the bloggers who have ‘made it’ in this industry and also look into the bloggers and vloggers who are trying to become successful. I have always been interested in what motivates a blogger/vlogger to take their work from a hobby to a full time profession. At what point does someone like Zoella go from getting a few hundred views on her videos, to then hitting the millions? This particular beauty vlogger is one of the most successful ‘YouTube Guru’s’ with a massive 11,590,985 subscribers! But how did she get there? Was it all through her own hard work on social media, or have brands and PR pushed her success?
My following blog posts will feature some of the internet’s biggest sensations and look into what exactly makes them so popular and stand out from the rest of the vlogging community. My next three posts will focus on the YouTube ‘stars’ Zoella, Nikkietutorials and Jeffree Star. I also want to talk about the Vloggers on YouTube who don’t have the millions of subscribers, or makeup brands sending them products every week, yet still take their time and effort to make these videos. The following are a list of famous vloggers I will be talking about throughout my blog.
 

Vlogger no. 1 Zoella
 Zoe Elizabeth Sugg ‘Zoella’ is from England and regularly posts videos on ‘beauty, fashion and life’. Zoella has been Vlogging since February 2009 and found her inspiration on YouTube after searching for all the latest goings on in the beauty world. Now 26 years old, Zoella now has 332 videos on her YouTube channel and has managed to gain a massive 11,590,985 subscribers.
Website: www.zoella.co.uk  

Vlogger no. 2 Nikkietutorials

Nikkie de Jager ‘Nikkietutorials’ is a beauty enthusiast from the Netherlands. Nikkie has been posting vlogs on YouTube since June 2008. After watching the reality TV show ‘the Hills’ she turned to YouTube to find out how to recreate these looks. Since then, Nikkietutorials has posted a total of 590 videos, and posts them every Wednesday, and Sunday. She has also managed to achieve a huge following of 6,520,362 subscribers to her channel.
Website: www.nikkietutorials.com 






Vlogger no. 3 Jeffree Star
 Jeffree Lynn Steininger ‘Jeffree Star’ is a male make-up artist (as well as, singer, song writer, fashion designer and model) from the United States. Jeffree Star first started posting his Vlogs on Myspace before moving to the YouTube platform in February 2006. Focusing on his make-up career, Jeffree Star has gathered a total of 3,762,747 subscribers on his YouTube channel and has posted a total of 156 videos.
Website: www.jeffreestarcosmetics.com 
If you are a fan of any of these YouTube stars or are interested to find out more about them and the industry, then please look out for my next post.