Nikkietutorials

Today I’m focusing on one of my favourite Vloggers, Nikkietutorials. This is someone I first came across on YouTube before I was aware of her blog, and I’ve been addicted ever since. From general asking, Nikkietutorials is a little more unknown than Zoella (the blogger featured in my last post) but she’s definitely well on her way to success.

Nikkie is a Dutch hair and make-up artist and at the young age of 14, turned to YouTube to find out how to recreate a make-up look that she had seen on the reality show, ‘The Hills’. After this Nikkie started to search for more make-up tutorials and has been, self-claimed, ‘obsessed’ with make-up ever since.

Now 23 years old, Nikkie has 6,666,159 subscribers to her YouTube channel and 11,938 followers on her blog. Nikkie posts a new make-up tutorial twice a week on Wednesdays and Sundays and gains an average of 1 million views on each post! Around a year ago, Nikkietutorials posted a ‘power of make-up’ video which is currently sitting on 34,940,071 views! Her most viewed video yet! Give it a watch - https://www.youtube.com/watch?v=a4Ov8qvZ2_w

 This video showed her half face of make-up and half face bare to present how make-up can transform your face to be something completely different from what it is. Regardless, Nikkie is a full-time make-up lover and choses to ignore all the negative make-up haters on the internet and ‘blind’ with her glow! Nikkie posts make-up tutorials of looks that have inspired her, ranging from scary Halloween make-up to Valentine’s day inspired make-up, and every month she posts her ‘Hits and Oh God No’s’ of the month, highlighting her new favourite products that she recommends people to try, and her blatantly honest reviews of products she didn’t like, all of which are extremely entertaining to watch due to her light hearted and funny nature which  the videos.

Nikkietutorials has managed to bag herself two make-up collaborations, one with Two Faced Cosmetics in May 2016, and she has a brand-new release launching next week with OFRA Cosmetics. Back in 2014 Nikkie appeared on the cover of ‘Fashionista’ magazine, which is a huge achievement for anyone looking to ‘make it’ within their chosen industry and has appeared on several TV shows including, appearances on the ‘De Kamer Van Brabant’ talk show in the Netherlands, ‘I can make you a supermodel’ where Nikkie was the head make-up artist and she also was asked to be a judge for the ‘Miss Netherlands’ competition. Impressive.

To relate this to Public Relations, Nikkietutorials is very open when it comes to promoting products. Accusations were made recently that Nikkie was slyly asking for the new ‘Kylighter’ products from Kylie Cosmetics when she posted on twitter how disappointed she was when she didn’t manage to buy any. This situation was fuelled by fellow beauty blogger, Jeffree Star, when he commented on one of her tweets saying ‘she’s sending us all PR in the next few days so there’s nothing to worry about lol’. This situation was all cleared up very quickly with Nikkietutorials stating that she would be buying the products for herself like everyone else.

So look out for Nikkietutorials, she’s the next up and coming blogger!

ZOELLA

Today’s post will be focusing on the famous blogger and vlogger, Zoe Sugg, or more commonly known as ‘Zoella’. Many of you have probably come across Zoella’s work, whether it be online from her posts and videos, or in Superdrug where she has launched her own line of beauty and lifestyle products. Either way, I think it is fair to say a large proportion of us are, at least, aware of her name. It it's no question that Zoella has become extremely successful within the industry, reaching a massive total of 11,590,985 subscribers on her YouTube channel! and at just 24 years old, had published her own fiction -novel, ‘Girl Online’.

 Now 26, Zoella continues to blog and make videos from her bedroom, focusing on beauty, food and lifestyle for her 8^th year running, and is still a huge hit with her readers/viewers.

Zoella first took to blogging in 2009 after finding her inspiration from other beauty bloggers, when trying to keep up with all the latest trends in the beauty world. Like every blogger, Zoella started off with a small following of people that enjoyed to read what she felt passionate about, and before she knew it, her followers were in the millions! But what does it take for a blog like Zoe’s, to go above and beyond and launch into the internet success that is ‘Zoella’?

Promoting yourself is key to becoming successful within this industry. Social media platforms are a favourite within the blogging community for, essentially, selling yourself to the public. Social media platforms, such as Twitter, YouTube and Instagram, offer a space for millions of people to view and communicate their interests with thousands of other like-minded individuals. Zoella has pages with several of the social media platforms, this including; YouTube, Twitter and Instagram. As Zoe doesn’t focus her blogging in one particular area, several different verified accounts can be found on these sites, focusing on different aspects of her growing career, for example, the three accounts; ‘@Zoella, @ZoellaBeauty and @ZoellaLifestyle’ are all present and up to date on Twitter and link to the posts on her blog. However, without Social media, would the online personality that is ‘Zoella’ survive? 

Back in 2009 when she launched her blogging career, there was much more opportunity for people to be propelled to success within this area of the internet (the next featured bloggers all started their careers around 2008/2009 as well!). Whereas now, with over 152,000,000!!! blogs on the internet, there is little room left for new voices to rise above the rest. So, was it just pure luck and good timing for Zoella?

Regardless if it was luck or not, there is no denying that Zoella has reached her full potential within the blogging and Vlogging industry. In 2014 Zoella brought out her very first beauty rage through Superdrug. The sales broke records to become the fastest selling beauty rage, with products selling out quicker than they were on the shelf! And it was no surprise that a year later, when she added to the collection, these products broke the previous records to sell out faster than the ones before! To add to her success, Zoella also released her first book ‘Girl Online’ in 2014 (busy year). This book also broke records to become the fastest selling debut novel and has since gone on to release two sequels due to its success.

So, it's safe to say, Zoella’s fans definitely have her back!

and thanks to social media, they can keep up with all her new releases and achievements and continue to show tremendous amounts of support in everything that she does. Whether it be writing blogs, making videos, or selling make-up- I don’t think Zoella’s ‘sky rocketed’ career in blogging will be slowing down any time soon!