Nikkietutorials

Today I’m focusing on one of my favourite Vloggers, Nikkietutorials. This is someone I first came across on YouTube before I was aware of her blog, and I’ve been addicted ever since. From general asking, Nikkietutorials is a little more unknown than Zoella (the blogger featured in my last post) but she’s definitely well on her way to success.

Nikkie is a Dutch hair and make-up artist and at the young age of 14, turned to YouTube to find out how to recreate a make-up look that she had seen on the reality show, ‘The Hills’. After this Nikkie started to search for more make-up tutorials and has been, self-claimed, ‘obsessed’ with make-up ever since.

Now 23 years old, Nikkie has 6,666,159 subscribers to her YouTube channel and 11,938 followers on her blog. Nikkie posts a new make-up tutorial twice a week on Wednesdays and Sundays and gains an average of 1 million views on each post! Around a year ago, Nikkietutorials posted a ‘power of make-up’ video which is currently sitting on 34,940,071 views! Her most viewed video yet! Give it a watch - https://www.youtube.com/watch?v=a4Ov8qvZ2_w

 This video showed her half face of make-up and half face bare to present how make-up can transform your face to be something completely different from what it is. Regardless, Nikkie is a full-time make-up lover and choses to ignore all the negative make-up haters on the internet and ‘blind’ with her glow! Nikkie posts make-up tutorials of looks that have inspired her, ranging from scary Halloween make-up to Valentine’s day inspired make-up, and every month she posts her ‘Hits and Oh God No’s’ of the month, highlighting her new favourite products that she recommends people to try, and her blatantly honest reviews of products she didn’t like, all of which are extremely entertaining to watch due to her light hearted and funny nature which  the videos.

Nikkietutorials has managed to bag herself two make-up collaborations, one with Two Faced Cosmetics in May 2016, and she has a brand-new release launching next week with OFRA Cosmetics. Back in 2014 Nikkie appeared on the cover of ‘Fashionista’ magazine, which is a huge achievement for anyone looking to ‘make it’ within their chosen industry and has appeared on several TV shows including, appearances on the ‘De Kamer Van Brabant’ talk show in the Netherlands, ‘I can make you a supermodel’ where Nikkie was the head make-up artist and she also was asked to be a judge for the ‘Miss Netherlands’ competition. Impressive.

To relate this to Public Relations, Nikkietutorials is very open when it comes to promoting products. Accusations were made recently that Nikkie was slyly asking for the new ‘Kylighter’ products from Kylie Cosmetics when she posted on twitter how disappointed she was when she didn’t manage to buy any. This situation was fuelled by fellow beauty blogger, Jeffree Star, when he commented on one of her tweets saying ‘she’s sending us all PR in the next few days so there’s nothing to worry about lol’. This situation was all cleared up very quickly with Nikkietutorials stating that she would be buying the products for herself like everyone else.

So look out for Nikkietutorials, she’s the next up and coming blogger!