ZOELLA

Today’s post will be focusing on the famous blogger and vlogger, Zoe Sugg, or more commonly known as ‘Zoella’. Many of you have probably come across Zoella’s work, whether it be online from her posts and videos, or in Superdrug where she has launched her own line of beauty and lifestyle products. Either way, I think it is fair to say a large proportion of us are, at least, aware of her name. It it's no question that Zoella has become extremely successful within the industry, reaching a massive total of 11,590,985 subscribers on her YouTube channel! and at just 24 years old, had published her own fiction -novel, ‘Girl Online’.

 Now 26, Zoella continues to blog and make videos from her bedroom, focusing on beauty, food and lifestyle for her 8^th year running, and is still a huge hit with her readers/viewers.

Zoella first took to blogging in 2009 after finding her inspiration from other beauty bloggers, when trying to keep up with all the latest trends in the beauty world. Like every blogger, Zoella started off with a small following of people that enjoyed to read what she felt passionate about, and before she knew it, her followers were in the millions! But what does it take for a blog like Zoe’s, to go above and beyond and launch into the internet success that is ‘Zoella’?

Promoting yourself is key to becoming successful within this industry. Social media platforms are a favourite within the blogging community for, essentially, selling yourself to the public. Social media platforms, such as Twitter, YouTube and Instagram, offer a space for millions of people to view and communicate their interests with thousands of other like-minded individuals. Zoella has pages with several of the social media platforms, this including; YouTube, Twitter and Instagram. As Zoe doesn’t focus her blogging in one particular area, several different verified accounts can be found on these sites, focusing on different aspects of her growing career, for example, the three accounts; ‘@Zoella, @ZoellaBeauty and @ZoellaLifestyle’ are all present and up to date on Twitter and link to the posts on her blog. However, without Social media, would the online personality that is ‘Zoella’ survive? 

Back in 2009 when she launched her blogging career, there was much more opportunity for people to be propelled to success within this area of the internet (the next featured bloggers all started their careers around 2008/2009 as well!). Whereas now, with over 152,000,000!!! blogs on the internet, there is little room left for new voices to rise above the rest. So, was it just pure luck and good timing for Zoella?

Regardless if it was luck or not, there is no denying that Zoella has reached her full potential within the blogging and Vlogging industry. In 2014 Zoella brought out her very first beauty rage through Superdrug. The sales broke records to become the fastest selling beauty rage, with products selling out quicker than they were on the shelf! And it was no surprise that a year later, when she added to the collection, these products broke the previous records to sell out faster than the ones before! To add to her success, Zoella also released her first book ‘Girl Online’ in 2014 (busy year). This book also broke records to become the fastest selling debut novel and has since gone on to release two sequels due to its success.

So, it's safe to say, Zoella’s fans definitely have her back!

and thanks to social media, they can keep up with all her new releases and achievements and continue to show tremendous amounts of support in everything that she does. Whether it be writing blogs, making videos, or selling make-up- I don’t think Zoella’s ‘sky rocketed’ career in blogging will be slowing down any time soon!