Today’s blog is focusing on YouTube make-up and lifestyle
guru, Kim Thai. Kim Thai is the best friend of the blogger in my previous blog,
Nikkie Tutorials. I first came across Kim’s blogs through twitter when I noticed
Nikkie Tutorials talking about her OFRA collaboration. Ever since then, I’ve
been keeping up with her weekly, and sometimes daily, vlogs.
Kim Thai lives in LA and started making YouTube videos in
2014, a slightly later start compared to the other vloggers I have been
speaking about, but still making quite the successful journey out of it, while
also studying at University!
Kim focuses on a lot of different make-up looks while also Vlogging
about day to day life and mishaps, and putting a funny spin on them to show she’s
having fun and not taking life too seriously, which I think a lot of her
followers admire about her.
Kim has racked up a massive 353,897 subscribers to her
YouTube channel in the past 2 and a half years! Which is a pretty impressive
number considering she’s only doing this part time. There is a total of 106
videos available to view on her channel and a total of 8,961,042 people have
viewed her channel seeking her advice and tips on subjects ranging from make-up
or how to make good ramen!
Kim is very interactive with her followers through her
social media accounts. Twitter seems to be a favourite for her when it comes to
sharing news and chatting with her followers, whether it be about the content
of her videos or if people have just reached out to her with questions, Kim
seems to take a lot of time to communicate and respond to her fan base,
something that is not always common with public influencers.
Recently Kim Thai turned to Twitter to give her followers a
heads up about her vlog that week. She wrote: “Just want to give you guys a
heads up that one of my make-up tutorials this week is a sponsored one with one
of my favourite companies!”
“Our relationship’s honesty is super important so I just
wanted to let you guys know ahead of time”
“I only do sponsored videos on YouTube with brands that’s I love.
All opinions will always be 100% mine”
This was a very open way of announcing her video was
sponsored, as many other blogger and vloggers seem to brush this topic under
the carpet, or put it in the small print of their descriptions, and somehow it
goes unnoticed. But paid for content is
a very grey area within the blogging/Vlogging community, so thanks Kim for the
honestly!
Kim has recently launched her own brand of eyelashes through
‘Cake Face Beauty’. She named them ‘Lion-Hearted’ and her followers from across
the world loved them so much they sold out within the first hour. A very
impressive launch of a new product! Kim has also collaborated with OFRA cosmetics
to design her own moisturiser which is still in high demand from her own fans
and OFRA fans.
Kim Thai has successfully entered the Vlogging world, and even
as a late start in 2014, she is still making a very successful name for
herself! Hopefully her YouTube career will still be growing in years to come.
