NIKITA DRAGUN

This blog post is focusing on the beauty vlogger, Nikita Dragun. Nikita posts make up tutorials on YouTube every week, along with other videos such as day to day life, and travel.

Nikita Dragun is from Virginia and only 21 years old and already has a huge following on social media from thousands of fans. She has also managed to expand her popularity to other social media sites such as Twitter and Instagram where she has over 1.2 million followers! As well as becoming a YouTube sensation, Nikita is also juggling University where is working towards getting her degree.

Nikita started her YouTube career in 2013 and has since gained a total of 584,067 subscribers to her channel. There is a total of 51 videos from Nikita available to view on YouTube.

Nikita is transgender and has often documented her transition on her YouTube channel. Sharing her experience has made her very popular with vloggers and YouTube viewers, those who have an interest in beauty and those who respect and value her experience and views.

She is also good friends with Jeffree star and Manny MUA (both featured in a previous blog). Nikita can often be found featured in the two boy’s vlogs on their own channels, and the two of them on hers. She first seemed to find a bit of YouTube fame after Jeffree Star included her in one of his make-up videos, since then she has featured in several of his ad campaigns and her fan base continues to grow every day. Nikita promotes herself through different forms of social media websites, such as twitter Instagram and snapchat, so her fans can keep up with her every-day life and she can continue to grow her name and her brand across the internet.

Around two months ago, the cosmetics company ‘Benefit’ gathered together some of the most famous beauty influencers and invited them to fly out to Necker Island for a week of make-up testing, relaxation and bonding, and Nikita Dragun was one of the selected beauty enthusiasts! She spent the week on the island with some of the biggest names in the beauty world, such as; Nikkietutorials, Jeffree Star, Manny MUA, Kim Thai, Laura Lee and Charles James. I had extreme fomo watching the holiday on all of their snapchat stories!

Nikita is still new on the scene in the beauty world, but give her another year and I think she’ll be up there with some of the most famous beauty vloggers.

MANNY MUA

Today’s blog is focusing on another male beauty enthusiast, Manny MUA. Manny first joined YouTube back in 2014, posting videos focusing on make-up tutorials, and ‘shenanigans’ that go on in his day to day life.

Manny is 26 years old was born in San Diego, USA. He is a full believer that make-up should be genderless and promotes that boys should have the freedom to wear, teach and vlog about make-up just as much as girls can. This is a key feature throughout his channel and he states, in his YouTube bio, that he is fighting for equality in the make-up world for boys.

Manny’s YouTube career started in July 2014 and he gained an impressive 235,000 subscribers within the first 8 months of creating his account on the social media platform. Now Manny has 2,929,700 subscribers with an impressive total of 220 videos available to view on his channel.

Along with his YouTube channel, Manny also promotes himself through other social media platforms such as, Twitter, Instagram, Snap chat and Facebook. He posts a new video every week and is always active on his other accounts, interacting with his followers and sharing his life online. He has gained several products from cosmetics companies to review and is usually pretty honest about the content of his videos. Manny also has an impressive 3.6 million followers on his Instagram account, where he posts hundreds of pictures of his make-up skills for the world to be impressed by.

Manny’s career has gone from 0-100 in just three years. Since launching his YouTube account in 2014, he has since brought out his own make up products, collaborating with big make-up brands such as ‘Make-Up Geek’, I’ve been looking for this product everywhere since deciding to write this blog post and it is sold out e.v.e.r.y.w.h.e.r.e. So, it’s safe to say his fans and many others love this product. Manny has also collaborated with Jeffree Star (featured in my last blog post) to make a JSC x Manny MUA bundle that is available to buy on JefreeStarCosmetics.com.

Like I said before, Manny MUA focuses a lot of his YouTube content on his make-up skills, but also on the fact that he is a boy, with make-up skills, who wears make-up. Manny frequently records videos with fellow YouTube star, Jeffree Star, to help promote the message that boys are allowed to be as involved with make-up as girls are. I think this is an important message to share with a wide variety of people so that everyone has the freedom to express themselves. Manny achieves this by using all social media platforms as a way of promoting himself but also what he stands for, equality for boys in the beauty world. I think he’s made a pretty big splash!

JEFFREE STAR

Today’s blog is focusing on YouTube’s beauty guru, Jeffree Star. Jeffree Star is a male make-up artist but had a long career before finding his way in make-up. Jeffree first set up a profile with YouTube way back in 2006, however, before YouTube, he had a pretty big following on the social networking site ‘Myspace’… and just as well he jumped ship, because last I checked, no one has used myspace for years. I very much doubt Jeffree Star would have the successful career he has today, if he hadn’t moved on to other social networking sites such as Twitter, Instagram and YouTube, to sell his brand.

Before Make-up, Jeffree Star was a singer/song writer, fashion designer and model. His very bold look and make-up skills caught the attention of the public, and his YouTube profile has now grow to have a total of 3,762,747 subscribers and 156 videos are available on his channel!

Jeffree Star has a very funny approach to his videos, showing he’s not afraid to be who he is, which I think many of his fan admire him for. Men wearing make-up is such a common thing these days, yet a lot of people are still stuck on the fact that it should be a woman’s product and not worn by men, which has brought a lot of negative and harsh comments towards him from across the world. But, he takes it all in his stride and continues to be more and more successful than the people wasting their time sitting behind a computer screen sending negative comments in his direction. Which to me seems like the most bizarre way to spend your day, because how can a YouTuber possibly affect your life when you can chose to follow or unfollow them? Anyway, I think it’s so important for people to have a space like YouTube or Twitter to express themselves however they want to, and people like Jeffree Star will be role models to many people.

It’s no secret that Jeffree Star is sent product from loads of cosmetics companies, in an attempt to get a good review from him on his channel, but he is also not one to hold back his opinion, if he doesn’t like a product, he’s not going to lie about it, and I think a lot of viewers are drawn to his honestly. However, Jeffree Star is also seen as a controversial YouTuber, usually found at the heart of all drama within the YouTube community, and I think a lot of people are probably discouraged from viewing his channel for this reason.

Throughout his whole career, Jeffree Star’s name is definitely at its peak, with over 3 million subscribers and his own make-up line ‘JeffreeStarCosmetics’ that is hugely successful and is sold world-wide. Jeffree Star has also recently released make-up collaborations with other YouTube make-up guru, Manny MUA and has been seen modelling the new Kylie Cosmetics make up lines on many occasions. Jeffree Star is definitely a YouTube success.