Today’s blog is focusing on YouTube’s beauty guru, Jeffree
Star. Jeffree Star is a male make-up artist but had a long career before
finding his way in make-up. Jeffree first set up a profile with YouTube way
back in 2006, however, before YouTube, he had a pretty big following on the
social networking site ‘Myspace’… and just as well he jumped ship, because last
I checked, no one has used myspace for years. I very much doubt Jeffree Star
would have the successful career he has today, if he hadn’t moved on to other
social networking sites such as Twitter, Instagram and YouTube, to sell his
brand.
Before Make-up, Jeffree Star was a singer/song writer,
fashion designer and model. His very bold look and make-up skills caught the
attention of the public, and his YouTube profile has now grow to have a total
of 3,762,747 subscribers and 156 videos are available on his channel!
Jeffree Star has a very funny approach to his videos,
showing he’s not afraid to be who he is, which I think many of his fan admire
him for. Men wearing make-up is such a common thing these days, yet a lot of
people are still stuck on the fact that it should be a woman’s product and not
worn by men, which has brought a lot of negative and harsh comments towards him
from across the world. But, he takes it all in his stride and continues to be more and more successful than the people wasting their time sitting behind a
computer screen sending negative comments in his direction. Which to me
seems like the most bizarre way to spend your day, because how can a YouTuber
possibly affect your life when you can chose to follow or unfollow them? Anyway, I think it’s so important for people to have a space like YouTube or
Twitter to express themselves however they want to, and people like Jeffree Star
will be role models to many people.
It’s no secret that Jeffree Star is sent product from loads
of cosmetics companies, in an attempt to get a good review from him on his
channel, but he is also not one to hold back his opinion, if he doesn’t like a
product, he’s not going to lie about it, and I think a lot of viewers are drawn
to his honestly. However, Jeffree Star is also seen as a controversial
YouTuber, usually found at the heart of all drama within the YouTube community,
and I think a lot of people are probably discouraged from viewing his channel
for this reason.
Throughout his whole career, Jeffree Star’s name is definitely
at its peak, with over 3 million subscribers and his own make-up line ‘JeffreeStarCosmetics’
that is hugely successful and is sold world-wide. Jeffree Star has also recently
released make-up collaborations with other YouTube make-up guru, Manny MUA and
has been seen modelling the new Kylie Cosmetics make up lines on many occasions.
Jeffree Star is definitely a YouTube success.
Do you think Jeffree's audience is predominantly women, or is it split between male and female? While I totally agree that there are many men who wear makeup, I think the numbers who wear such a strong look would be quite small in comparison with the amount of female makeup wearers.
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